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So, whether your business is just beginning or is in its 50th year, it’s important to understand the role that vision, mission and values play—both what they are and why they matter. Vision keeps a company focused and paints a picture of success The company mission is what an organization does to achieve its vision and the master plan for creating value The mission is how a company puts its purpose and vision into action Company values define how your company does business. To attract top talent and ensure your idea is viable to stakeholders, you need to be able to reduce these concepts down to a simple mission, vision and value statement In this article, we’ll explore the differences between a mission statement vs Vision statement and offer tips and examples to help you craft your own. Employees are often confused about mission, vision, and value statements Here's an explanation of the three concepts along how other statements fit in, like your customer service vision or brand promise. The mission statement defines what an organisation does, the vision statement defines where it wants to go, the purpose statement defines why it exists, and values define how it operates. So what’s the real difference between mission and vision statements We’ll break down each one’s definition and then discuss the best 25 brand examples that demonstrate their differences. Mission, vision, and values statements are vital for nonprofit organizations Learn the differences between a company mission statement, vision statement and values statement and how to write one for your organization. What is the difference between mission, vision, and value statements The following are a concise guide to the distinctive definition and thus, key differences between these three types of organizational statements: