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'cute' or 'adorable') is a japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Japanese cuteness, or kawaii かわいい、可愛い, is ubiquitous in japan and has started to achieve global popularity Kawaii casts its cheerful and colorful presence over everything from fashion and food to manga and anime, from mascots and merch to music, art, and design. Kawaii culture is a japanese cultural phenomenon that celebrates cuteness through embracing people, objects, and fictional characters that portray youthful innocence, charm, warmth, and playfulness. Kawaii (かわいい) is a japanese term and aesthetic referring to the unique concept affirming childlike and pretty things that make your heart flutter However, different from the english word cute, it is distinct in that it's so diversified that it has spawned many subgenres which often are far. Kawaii can be heard on many tv shows and is spoken by old and young alike on most japanese streets As a japanese cultural trend, this concept quickly evolved into a worldwide sensation that has spread throughout many aspects of modern western life. Kawaii style is the japanese artistic and cultural style that emphasizes the quality of cuteness, using bright colours and characters with a childlike appearance. Roughly translated as “cuteness,” kawaii is one of the most frequently used japanese words In a broader sense, it describes the culture of celebrating all things adorable and embracing fictional characters as the embodiment of positivity. It’s an adjective used when people feel “it should be loved, it has charm” towards something, encompassing feelings like preciousness, loveliness, and deep appeal. What is kawaii, and how has it impacted the world From the meaning of kawaii, its fashion, art, and history, to places to visit, here is all you need to know. Simply put, kawaii translates to “cute,” but it’s a way of life in japan This uniquely japanese aesthetic is all about embracing charm, innocence, and playfulness, bringing a sprinkle of joy to the everyday.